Backing card printing turns a small item into a shelf-ready product. The card holds the item, usually with a blister, hook or tie, and gives you a printed surface for branding, instructions and pricing. Because it hangs on a peg, the position of the hang hole and the balance of the loaded card are as important as the artwork. Because the card carries the product on a peg, its stiffness and the strength around the hang hole matter as much as the artwork.
Sizing card to product
Made to your custom size in cardboard, the card can be dimensioned so the product sits centred with room for the branding around it. A card that is too small looks cramped; one that is too large wastes fixture space and board.
Layout and hanging
- Card size matched to the product and fixture
- Hang hole positioned so the loaded card hangs straight
- Front and reverse print for branding and instructions
Test a printed sample on the actual peg fixture: it is the quickest way to confirm the card hangs level and the artwork sits where you expect before ordering. The reverse of the card is prime space for instructions or barcodes, so treat both faces as part of the design rather than an afterthought.
