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THE PACKAGING JOURNAL
Packaging Blog
Practical guides on custom packaging — box styles, materials, finishes and how to work with a packaging supplier.
PACKAGING INSIGHTS
How to Package Glass Bottles for Shipping: A Practical Guide for UK Brands
A practical guide to packaging glass bottles safely for shipping: choose the right box, allow clearance, add inserts and protect oils, skincare, perfume and candle products.
PACKAGING INSIGHTS
Why Bespoke Packaging Boxes Are Your Brand's Best Friend
5 Things to Know Before Choosing a Packaging Printing Service
Not all packaging printing services are equal. Before you commit to a supplier, here are the 5 most important things…
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Why Custom Food Packaging Is the Secret Ingredient to a Successful Food Brand
For UK food brands, custom packaging is not just a container — it is the ingredient that makes customers come…
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Health and Supplement Packaging: Building Trust from the Shelf
In wellness products, the packaging is the trust signal. Here is how tidy, legible, consistent design earns confidence on a…
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Cupcake and Cake Boxes: Keeping Delicate Bakes Perfect in Transit
Hours of work can slide sideways in a single car journey. Here is how the right cupcake and cake box…
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How to Brief a Packaging Supplier: Questions That Save You Money
A vague brief prices in guesswork; a good one gets you a sharper quote. Here is what to have ready…
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Paper Bags or Boxes: What Should Your Counter Hand Over?
The handover at the counter is a small decision with a long reach. Here is how to choose between a…
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Subscription Box Packaging: Designing for the Doorstep Moment
For a subscription business the box is the product experience each month. Here is how to design for repetition, the…
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Retail-Ready Packaging: How to Make Your Box Work on a Shelf
Moving from online selling into shops changes the job your box has to do. Here is how retail packaging earns…
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Kraft Boxes: Why Brown Might Be the Smartest Colour in Packaging
Kraft board is honest, understated and reads as considered. Here's where brown works, how ink behaves on it, and why…
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Jewellery Packaging: Presenting Small Items with Real Care
With jewellery, the box is the presentation. Here's how proportion, inserts and the right weight of board turn a tiny…
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The Unboxing Experience: Why It Matters and How to Get It Right
For an online brand, the parcel is the only physical moment you get. Here's how to design the outside, the…
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Pillow Boxes: The Small Box That Punches Above Its Weight
The pillow box is a small, curved, self-closing shape that feels like a present before it's even opened. Here's what…
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Foiling, Embossing and Spot UV: Premium Print Finishes Explained
Metallic foil, raised embossing and glossy spot UV can lift a box from ordinary to memorable. Here's what each finish…
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