A window box gives food-service items a clear panel so customers can see exactly what they are choosing. For anything sold on its appearance, from bakery items to prepared portions, that visible view often does more selling than a photo on the outside ever could.
Placing the window
The window should frame the most appealing part of the product, and the box should be sized so the contents fill that view rather than sitting lost inside. Think about how the item is loaded so it always faces the window the right way round.
Construction and print
- Clear window over the display face
- Custom size to suit your item
- Printed panels around the window
Consider how the box performs on a chilled or ambient display, as condensation on a window can obscure the view you are relying on to sell. Plan the printed panels around the window so branding frames rather than competes with the product, and keep any text clear of the opening.
Made to order from 100 units on the board we hold for this line. Request a sample to check the window placement, the fit around your product and how the print frames the opening before approving the run. If the packaging will be in direct contact with food, tell us your food-contact and handling requirements when you enquire so a suitable board can be confirmed.
